Despite the fact that storage is considered a mature technology, there is a good deal of innovation going on, especially among emerging cloud storage providers. These relative newcomers are disrupting the status quo by moving into the domain of traditional storage providers and changing the game to lure customers to switch allegiance.
Cloud storage players are adding NAS file-sharing capabilities to their product portfolios to accommodate legacy data and applications that are not suited to the use of block and object storage services.
While value for money (ROI/TCO) and customer service are the two most important selection criteria for storage and data management vendor selection, support for legacy environments is a key attribute for customers with large investments (and volumes of data) in traditional storage and data management systems.
An October survey of 710 members of the 451 Alliance explored trends in the storage market.